This is what the UK's Sunday
Times said of The Man Machine, towards the end of 1996
"ITS good, but is it
rock?" wailed the headline in an American music magazine. It was 1974, the
disorientating year of the petrol crisis, Ted Heaths travails in
parliament; of long hair, flared jeans, guitars and grinning pop in the charts.
Kraftwerk had just released their third album, Autobahn, the centrepiece of
which was the title-track, a 22-minute slice of ambient, computer-generated
minimalism, sung in robotic, toneless German. At the time, many imagined the
quartet, the key members of which had met at a jazz improvisation course at the
Dusseldorf Conservatory in 1968, to be an eccentric novelty act. What they were
witnessing, in fact, was the emergence of the most radical and influential pop
group of the next 20 years. The Man Machine, released in 1978, is still widely
regarded as the finest electronic album ever made. At a time when the computer
was throwing people out of work and beginning to be used as a tool of the
state, it cleverly embodied and expressed something of the ambivalence society
was feeling towards technology. On the one hand, tunes such as The Robots
delivered a chilling Brave New World vision of :he future. On the other, The
Man Machines combination of modernistic aloofness and naive, classically
inspired melody suggested a future in which the machine becomes an exciting aid
to human expression. Now, we may prefer to focus on the still unparalleled
clarity of Kraftwerks pioneering synthesized sound, or the stark beauty
of their tunes. Released as a single in 1981, The Model became the first record
by a German act to reach No 1 in the British chart.